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Gumlet Review: An Ultimate Guide To Image Optimization

Written by Mike Lai on July 9, 2020

Image Compression or Image Optimization has turned out to be the #1 ranking factor. No matter what you are about to do with your website, there would be no use of the website is slow.

It ultimately increases the bounce rate, which further worsens the web presence. So, it’s always crucial to check for the ideal website speed using various plugins offered by WordPress. Plugins are made for utilization and not for mere reservation.

After reviewing different image optimization plugins, we've now come up with discussing the Gumlet Plugin in detail, including the features, benefits, pros, and cons.

Gumlet Review: Ultimate Guide To Image Optimization

What is Gumlet Image Compression Plugin?

The Gumlet is a sort of all-in-one image optimization tool with exciting features such as Lazy loading, CDN access, and Caching, etc. The plugin claims to reduce more than 70% of your website’s page load. Gumlet aims to make your site as fast as possible to boost engagement, conversions, and sign-ups. It focuses on better image SEO as well as image delivery.

Key Features & Benefits of Gumlet Image Optimizer

  • The CDN access of Gumlet can be integrated with plugins like WP Rocket.
  • The CDN access also helps in the delivery of non-image files.
  • It supports almost every image format, such as GIF, SVG, JPEG, and PNG.
  • You won’t need any kind of maintenance or batch processing scripts after its integration.
  • The security of all images is ensured via the HTTPS protocol.
  • It is WooCommerce compatible and supports unlimited processing of images without any limits of quotas.
  • All the delivery analytics, such as usage details and response time, are checked in reality.
  • It’s optional to keep metadata of images.
  • The delivery of progressive JPEG with fast encoding is also facilitated.

Pros

  • CDN access
  • GDPR compliant
  • Inbuilt lazy load
  • Automatic image resizing
  • Secure

Cons

  • Poor customer service
  • Expensive

How To Use Gumlet Plugin For Better Image Optimization?

Let’s see the parameters of using Gumlet image optimization in 7 different scenarios as follows.

1 – Image Compression

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Gumlet uses AI-powered service for quick image compression. It uses a lossless compression mode to run image optimization. So, it takes large images and shrinks them down without losing any of their quality. Right after the activation of the plugin, you need to click the +Add WordPress source button. Then, input your site’s URL in the box.

The next stage is to set up a Gumlet subdomain. It's the address for sending all images via the subdomain itself. It’s essential and doesn’t even impact your site SEO. After you are done with all this setup, save all the changes, and click the Next button to proceed.

Check out this guide if you are an advanced user of Gumlet for the purpose of source creation other than the main domain.

2 – Plugin Installation and Configuration

Make sure to disable the lazy load feature if you have any other active plugin or use a caching plugin. So, deactivate these things for better operation of Gumlet plugin. You also need to disable the built-in lazy load feature from themes such as Divi and Brizy.

3 – Gumlet Settings

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Access Gumlet Settings from Plugins> Gumlet Plugin> Settings. You need to enter the subdomain created in the Gumlet Source box. Also, make sure the correct format entry. Leave blank the next Current Image Domain. Also, leave the other settings as it is.

4 – Responsive Image Resizing

The Gumlet also features responsive image resizing. It helps to resize the images in around multiple of 10. Thus, if you have an image with 355px, it would be resized to about 360px. Overall, it’s a great feature and helps improve mobile optimization by serving even small-sized images on platforms accordingly.

5 – SEO

If you look at the image SEO parameters, they are quite impressive with Gumlet. Gumlet generally sends header of a canonical link to different search engines. It’s an automatic operation without any requirement of configuration for all users. Moreover, you will also get a custom CNAME support in premium account.

6 – Content Delivery Network (CDN)

Gumlet uses AWS CloudFront CDN, which has lots of public benchmarks readily available. The CDN has a latency of 35 ms with being the fastest delivery network out there. The plugin charges for consumption of CDN bandwidth in the delivery of images. However, it will provide you free CDN bandwidth of around 1GB free for plugin try out.

7 – Image Caching

The Gumlet offers unlimited free caching on all the optimized images.

The pricing plans of Gumlet are as follows.

$20 per month – 200GB CDN usage with 50k monthly website visitors

$25 per month - 250GB CDN usage with 50k monthly website visitors plus custom CNAME support

So, this is all you need to know about Gumlet image compression plugin. After all, the features are quite basic. And you may find the set up including the creation of a subdomain, especially if you are a beginner and just looking out for a decent image optimization plugin with an easy user interface.

Don’t forget to check our ShortPixel Review if you are looking for a cost-effective plugin with high-tech features and an easy user interface.

Overall Optimization of SEO Web Pages

Along with the image optimization, you must do an overall optimization of your SEO web pages. Optimization is a broad term that includes specific things optimizing themes, plugins, and much more. Given below are several factors that impact SEO Web pages in detail.

  • Use CDN (Content Delivery Network)

It’s not a luxury but a need to use CDN services. It’s a facilitative way to present your images across different global servers. You can separately buy its access if your plugin doesn’t provide the specific CDN service. It also ensures fast delivery of web pages and content to several global user locations.

  • Expire Headers

Set an expiration date for headers to speed up the optimization process of SEO web pages. The expired headers help determine the amount for which the image remains on the computer. So, it's an excellent method to speed up the whole scenario.

  • Combining Images to CSS

Combine all the images to CSS, which further helps in reducing the web page load. The data of a large number of images can decrease the speed of pages, combining all these images to CSS as a result of background-position and background-image properties.

  • Minify CSS and JavaScript resources

Minifying CSS and JavaScript is another essential factor in speeding up web optimization. The process helps to reduce unnecessary characters or data from code executions. The data such as comments, newline characters, block delimiters, and white space characters are removed via minifying the JavaScript and CSS. It generally refers to decreasing the code execution on the web.

  • Optimize Themes and Plugins

Check out the available themes and plugins from your website regularly and delete them immediately. They could take a lot of web space and can drastically slow up the speed. It’s also recommended to delete spam comments from the site’s dashboard.

  • Response Time Optimization of Server

Response Time Optimization of the server is necessary, especially when you receive high traffic on your website. Its optimization process includes checking routing, database queries, and memory to ensure the order of everything.

  • Remove Pop Up Ads and minimize redirects

Undoubtedly, the ad banners and pop-ups are beneficial for your website, but having them too many can be damaging as they directly affect the page load speed of the website. So, make sure to remove the unnecessary ones for better page SEO optimization. The next critical practice is to decrease the number of redirects. It usually wastes the time of the user as well as the website owner. Thus, take steps to minimize them as much as possible.

Conclusion

Hopefully, you liked the little journey on the Gumlet image optimizer review. We’ve covered almost every aspect of the plugin, including its functions, usage, merits, and demerits. Moreover, a recommendation of a better alternative is also provided in the form of ShortPixel Review. So, best of luck and choose only the wise one!

Article written by Mike Lai

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