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Optimole Review: Another WordPress Image Optimization Plugin

Written by Mike Lai on June 14, 2020
Optimole Review: Another WordPress Image Optimization Plugin

Considering the importance of image compression, we’ve come up with reviewing another tool called Optimole. This image optimization plugin made specifically for WordPress is one of the high-end and efficient tools to improve your website performance. We’re going to discuss an overall review of Optimole in this post with a step-by-step tutorial to do so.

How To Use Optimole?

Optimole reduces the size of the image to a great extent by 80% and provides an all-in-one solution for WordPress and so on. The full cloud-based procedure would help you optimize the images in real-time without putting any sort of stress on the server. After you’re done with installing the plugin, all the tasks will be automatically taken up by the tool.

It also serves images with the help of fast CDN. Another unique thing about the plugin beyond image optimization and resizing is image acceleration. It is processed through inbuilt plugin CDN as well as lazy loading. However, both functions are optional. It depends upon whether you want to use Optimole for image optimization or so on.

“True image optimization is the revolutionary contribution to website speed.”

The intuitive yet simple interface keeps most of your tools to run in the background without even knowing. Nonetheless, you have required a quick account setup and API key insertion for the same. You can get started with Optimole in simple 3 steps as defined below.

Step 1: Install Plugin

The primary step is Optimole plugin installation on the WordPress site. Login to the admin panel and select Plugins> Add New. Type “Optimole” in the search box and tap the “Install Now” button after indication.


Step 2: Activate

Simply tap on the “Activate” button after installation. Then, get your registration process done and insert the API key for connection. Click the red button called “Register and Email API key” to create a new account.


Then, you will be sent an email with other login credentials along with the API key. After receiving the login information, go to your WordPress admin panel again and press Media> Optimole. Click on the "I already have an API key" button. Enter the API key on the new screen and select “Connect to Optimole Service” button.


The Optimole will look as follows after full connection.


Step 3: Start Optimole

Even though Optimole is an autopilot tool, you still have a little task to check the dashboard and see the service's status and other work procedures. Go to Media> Optimole and check the account usage along with essential information.


Check out the “Settings” tab at Optimole.

The tab offers two relevant settings, including image replacement and scaling. The preference “Enable Image Replacement” will assist you to reinstate the original image URLs with optimized image URLs.

On the other hand, the Scale images & lazy load option will help rescale or resize the images depending upon the visitor’s screen and execute them with the help of a lazy load.


The plugin Optimole is available in both paid as well as the free version. The free service offers optimization of images up to 1GB, which is equivalent to compressing almost 2000 images with 500kb per image on an average. However, you have to use custom-made Optimole CDN with 7 global locations.

And if you are under a paid version, you will be provided with direct integration with Amazon CloudFront and 130 other global locations. Stripping is done to the EXIF data, which is not even stored on servers. Overall, your image URLs are rewritten with Optimole optimized URLs.

Optimole Review: Features

Let’s discuss some exciting features of Optimole in brief.

  • Versatile screen size support
  • Versatile device support
  • Quick processing
  • Lossy & Lossless optimization
  • Image CDN
  • Compatible with famous page builders
  • Adding watermarks to images
  • Webp and Retina image support
  • Easy monitoring & Tracking
  • Lazy loading

Is There Any Alternative To The Best Image Optimization Plugin?

What if you are introduced with a best image optimization plugin rather than the alternative? If you are looking for a simple yet efficient solution, consider installing ShortPixel as a more lightweight tool than Optimole. The great tool helps you optimize images quickly without any complications or mess. Comparatively, the plugin is budget-friendly even after the availability of a fair amount of customization.

Kindly take a look at the features of both plugins. You will realize the ShortPixel as the most straightforward tool with lots of exciting features. Thus, we highly recommend ShortPixel as the most efficient plugin for beginners as well as advanced level users. No matter these plugins does almost the same thing, they have a lot more to say about simplicity and other high-tech capacities.

ShortPixel vs Optimole



Bulk compression of images with a single click.

Automatic image optimization.

It can also optimize external images.

Apart from media library images it cannot optimize external images.

Compress PNG, JPEG, WebP, GIF, and PDF files in either lossy or lossless format.

Fully compatible with famous page builders.

Automatic image resizing.

Image resizing available in advanced settings but not an automatic function.

Pricing: $4.99 per month.

Pricing: $9.99 per month.

Demerits Of Using Optimole

No matter how effective the Optimole is, the plugin lacks certain features as follows.

  • The image after optimization and lazy load activation are weightless but shadowy, which may not look pleasant to the eyes.
  • It lacks some vital documentation that is nowhere found on the plugin's official website.
  • Image backup is not created with the Optimole plugin.

Is It Vital To Optimize WordPress images?

Image optimization is not a luxury yet a necessity in constantly changing digital world. You can live without other plugins, but the absence of an image compression tool can be a destructive task for overall website performance. So, it’s more than necessary to invest in a useful WordPress plugin that can help optimize your images quickly with simplicity.

Even though all kinds of plugins provided for the purpose are mess-free, some of them share extra features and certain complications to do the process. This is why it’s imperative to come up with a functional yet straightforward plugin just like ShortPixel. How to choose the right image optimization plugin also depends upon your requirements.

Benefits Of Right Image Optimization

Let’s study the benefits of image optimization with the right plugin.

Increase Page Loading Speed

After incorporating the right image optimization plugin, your page loading speed will be significantly improved. If you are compressing almost 65% of the overall website's weight, the visitors will definitely get faster web experience.

Improve SEO Ranks

Do page load speed worth the SEO rankings? Yes, it is! Google also takes into account this factor while ranking up your website. Not just Google, but users visiting your website also give high ranks to this factor.

Boost Conversions

When your website influences more users, you will also experience notable growth in conversion rates. Researches done by the authorized platforms such as Moz and Kissmetrics etc. gives high value to page load speed for boosting conversions.

Reduce Bounce Rates

Improving user engagement means reducing the chances of bounce rates to a great extent. A happy customer can only enhance the overall website performance besides your efforts to do so. At the same time, it also improves page loading speed on mobile-friendly websites.

Thus, you can’t ignore the benefits of right image optimization. As we have discussed, the advantages are not only limited to increasing SEO ranks or page load speed, but it also boosts conversion rates and user engagements.

Is ShortPixel An Automatic Image Optimization Tool?


After launching the ShortPixel, you just have to consider checking the metrics on the dashboard timely. All the processing is done automatically by the tool itself. Once, set the preferences and let the tool work efficiently for your website. We think better speed, automatic optimization, and image formatting, and support to different formats are the main tasks of an image optimization tool for WordPress and beyond.

Considering the simplicity of user-interface and essential requirements, ShortPixel is the only plugin that comes up in mind for better image optimization. With ShortPixel, you don’t get to know fancy terms like lazy loading and so on. Even though the features are highly functional, but you will be getting them at high costs as compared to ShortPixel.


To conclude, we would like to advise you from a functional point of view. The Optimole review tells us about both merits as well as demerits of the plugin in practical aspects. On the other hand, checking upon ShortPixel tells us that a simple tool with worthy features can do a lot more than a tool with certain complicated features. So, it’s best to go with ShortPixel for image optimization, whether you’re a beginner or an advanced website owner.

Article written by Mike Lai

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