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The Best Speep Optimization Plugin - WP Rocket Review

Written by Mike Lai on July 23, 2020

What is the most significant about premium WordPress plugins? Are they useful, or is it a mere bragging to fool customers? We will test this aspect in our WP Rocket plugin review along with features, steps, pros, and cons. The need for such performance optimization plugins is there for almost every website. No matter how much scale you are, the caching plugin is needed by every website user to speed up the overall optimization process.

The WordPress market is already flooded with such plugins such as W3 Total Cache, WP Fastest Cache, and WP Super Cache, etc.

Then, what’s the requirement of using a premium plugin? Is WP Rocket already famous among users?

Yes, it is!

It is said to be the most effective, result-oriented, advanced, and simple use of a caching plugin. The statement is best proved in the sections given below. So, check out what WP Rocket plugin in detail for an informed decision.

Sites loading in five seconds than 19 seconds experience more than 70% longer sessions on an average. – Think with Google

The Best Speep Optimization Plugin - WP Rocket Review

What is WP Rocket WordPress Plugin?

You can call it an excellent caching tool for WordPress in short. This premium cache plugin can offer fantastic speed performance to the website using a wide variety of options. It consists of several automatic optimization options that even a beginner can use. However, you must check the proper plugin setup to turn on various things, especially when you are a beginner. It will help you know the comprehensive features of the plugin in a better way.

The following unique features WP Rocket plugin makes it better stand out, among others.

  • It offers a lot of small performance optimizations that most of the caching plugins don’t provide.
  • The interface is quite user-friendly and easy to use for every beginner out there.

Apart from WP Rocket, there are several free options available, namely the W3 Super Cache, WP Fastest Cache, and WP Swift Performance. So, it could become complicated for a premium plugin’s survival. However, the standalone qualities of WP Rocket plugin help to do that quite effectively. Let’s study its key features and advantages in the section given below.

Key Features & Benefits Of WP Rocket Plugin

Check out different features of WP Rocket along with the associated benefits.

  • Minimal Configuration

First of all, the minimal configuration generally means you get quick results. Unlike other plugins, WP Rocket comes with simple configuration settings and gets launched right upon the activation. Thus, it is a speedy plugin with being straightforward as well.

  • Cache Preloading

The crawlers of WP Rocket simulate preloading the cache, which further improves your site getting indexed in search engines. The process is generally known as cache preloading and exclusively provided by WP Rocket.

  • Page Caching

A speed can either make or kill your website. So, what matters most is the overall user experience, including the rate. It ultimately needs you to cache your website pages and drastically improve SEO and sales conversions. Right after the WP Rocket, the function of page caching is automatically activated upon the interface.

  • Image Presentation

It uses the technique that the world's major websites are using, such as Facebook, YouTube, etc. It’s called image loading on request as the visitor scrolls down below on a specific web page. The feature is a significant contributor to improve the loading speed of websites.

  • Compression of Static Files

Minification is what lies in the core of the WP Rocket plugin. It significantly reduces the load of JavaScript, HTML, and CSS files. All in all, the minification is a necessary step towards increasing the page load speed.

  • Developer friendly coding

All the required practices of WordPress are applied in coding the WP Rocket plugin. It is commented on, clean, and has a variety of hooks so that developers can easily make regular customizations.

  • Combining multiples files

Whenever required, the WP Rocket plugin combines several files into a single one. For instance, it combines different CSS files into a single file and multiple JS files into a single file, etc. The so-called warning of render-blocking CSS or JS files can also be snapped out in Google PageSpeed Insights.

  • Simple CDN integrations and removing query strings

It helps to improve the GTmetrix score by removing different query strings such as “?ver=1.0”. Furthermore, you can connect origin pull CDNs and others such as Cloudflare.

  • Heartbeat control & Database optimizer

The function of heartbeat control is there for controlling WordPress's Heartbeat API. Then, you have database optimizer to automatically clear out database WP Rocket than any need to install the separate plugin.

  • Static Cache & Browser Caching

The static cache is provided for mobile and desktop that is the static version of HTML’s content. On the other hand, the browser caching is facilitative if you have an Apache on the server. It helps to store different files on the visitor’s local computer as well.

  • Wide Support

It facilitates cross-origin support for various fonts available on Apache. It also supports and detects other third-party plugins, hosting, and themes along with a combination of multiple 3rd party and inline scripts. The cache of WooCommerce Refresh Carts Fragment is also available.

You will get the following activations in brief, as listed below.

  • Quick Setup & Installation
  • Sitemap Preloading
  • Cache Preloading
  • Page Caching
  • Browser Caching
  • GZIP compression
  • Lazy Loading
  • Google Fonts Optimization
  • Database Optimization
  • Concatenation/Minification
  • Cloudflare compatibility
  • Defer JS Loading
  • DNS Prefetching
  • CDN
  • Multisite compatibility
  • Multilingual compatibility
  • Mobile Detection
  • eCommerce friendly
  • Connected users
  • Export/Import
  • Developer friendly

No one likes to have slow websites. Even a performance study also states that delay of mere a second in page loading can cost you a reduction in 11% page views, 7% conversions, 16% customer satisfaction. Moreover, a search engine such as Google also has some specific algorithms for page speed. Thus, the page speed below such algorithms may either not be ranked by Google or just unacceptable. You can check out the new updates here.

Overall, the WP Rocket plugin is essential to rank better on search engines. The unique features and comprehensive abilities make the plugin stand out significant, among others. Most importantly, you are getting all the required elements in a single platform itself. It’s the perfect solution even if lots of people visit your website because that could make it slow to operate.

As mentioned above, WP Rocket saves and crawls static page copies in the cache and allows the CMS WordPress to present the cached page instead of just generating pages on the go. It free up the server space on the website improves all-round optimization throughout the site.

Benefits - WP Rocket Review

Given below are the broad merits of using the WP Rocket plugin.

Increased site performance

Yes, the site performance is the first impacted factor after installing the WP Rocket plugin. Even though the site performance is crucial for growth, most of the users still overlook it. With the plugin, your chances of appearance with regards to speed and other factors increase manifold. Luckily, WordPress itself is highly capable of improving the users’ experience.

SEO on fingertips

Do you know what fuels the SEO? It is the loading speed that helps in the growth of applied SEO techniques. The craze of doing SEO after installing the required plugins is somewhat different and phenomenal. One effective strategy is to regularly update the site with fresh, high-quality, and relevant content. Nowadays, you must add in the installation of top plugins for an exceptional SEO strategy. The inclusion of plugins such as WP Rocket is thus essential in addition to other plugins like Yoast SEO etc. The performance optimization and caching plugins act as a fuel for various SEO plugins and techniques in general.

Easy conversions

Everyone needs a lot of easy conversions. But, that won’t come easy if you are not implementing the proper tools. However, you will experience the most straightforward conversions after installing performance optimization plugins. We'd like to recommend here the activation of WP Rocket as it offers a multi-level solution in a single platform. With a single plugin, you won’t have to go for installing different plugins for similar purposes.

A Step-By-Step Guide To Using WP Rocket Plugin

Check our detailed guide on using the WP Rocket caching plugin as follows.

Step 1: Activating WP Rocket WordPress Plugin

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The very first step is the activation of the WP Rocket WordPress plugin. Right after the activation of the premium plugin, you need to turn on turn on the caching with ideal settings suited to your website. We'd also like to recommend you perform a speed test beforehand and afterward the installation of WP Rocket plugin. The step would help you better analyze the performance of the plugin.

Most importantly, you won't have to wait for an improvement in the site's performance when you have started caching pages. It proactively crawls websites and preload cache pages. Check the respective status by clicking the Settings> WP Rocket.

Step 2: Set Caching Options

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Go to Settings> WP Rocket> Cache tab. However, the page caching will be already enabled by default, but you can go through various caching options, as discussed below.

  • WP Rocket is mobile-friendly and allows mobile caching as well. You can further turn on ‘Separate cache files for mobile devices’ option that will enable it to make separate cache files for mobile users.
  • The next option is User Cache, if you run a website that needs to enter login information by users for accessing specific options. It can either be a membership site or a WooCommerce store.
  • The last option is Cache Lifespan, where you can set up a specific time to cached files on the website. The ideal time that works for most websites is 10 hours, which you can even set at low or high according to the site's environment. Set a higher value if your site is not updated regularly. And, the lower value can be for the site with a busy environment.

Step 3: Minification

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Now, you can minify static files such as CSS and JavaScript style sheets. Go to the File Optimization tab and check the boxes with different kinds of data to be minified. Minification helps reduce the size of these files, which ultimately leads to increased page loading speed. And, the option is highly helpful when you run a large traffic site. However, it’s recommended to review the minification regularly to avoid unexpected consequences. Sometimes the files may take time to load and may not work as intended. So, check your website pages to review the minification.

Step 4: Lazy Loading

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You can turn on lazy loading to present only the required images to the users. It's the most famous technique that is being used in image compression also. The process works by downloading only those images that appear on the visitor's screen. Go to Settings> Media to activate the lazy loading feature. It can also be activated for the embeds of YouTube videos and iframes.

Step 5: Preloading

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Switch to the Preloading tab to activate various preloading settings. It will start crawling homepage and follow links by default to preload cache. Alternatively, you can direct the plugin to go for the XML sitemap to build a cache. However, activation of the Preloading feature is optional, which we'd like to recommend turn on. This is because turning off the feature may load slow pages or websites in front of first users or do not intend to cache pages.

Step 6: Advanced Caching Rules

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In the full caching control, you can activate the Advanced Rules option by heading to the Settings page. The Advanced Rules help you exclude those pages that aren’t required to be cached. However, the area is bit complex and most likely to be utilized by power users and developers who are in dire need of custom settings because of advanced website setup. The section will help you exclude user agents, cookies, and automatic rebuilding of cache while you update specific posts or pages. Just leave them blank if you find the settings highly complex.

Step 7: Check upon database clean up.

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Cleaning up the WordPress database is not so crucial, but you can review it in Settings if desired. Go to Settings> Database. Here, you will get a variety to clean up posts, comments, etc. You can delete spam and trash comments along with removing post revisions. However, deleting the post revisions is not recommended because it helps undo changes to WordPress pages and posts in the future. And, trash and spam comments are automatically deleted by WordPress within 30 days.

Step 8: CDN configuration

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Go to the CDN tab for configuration with WP Rocket. It's a great feature if you are already using a CDN service on your website. CDN enables your website to host static files on the servers near to the location of users. It not only helps speed up the website but also allows you to save hosting loads, which ultimately make your site quite responsive. So, you can check the Enable Content Delivery Network option from the window settings. Add CDN names and scroll below for further settings. However, the best free alternative of CDN is always said to be Cloudflare.

Step 9: Reduce activity of Heartbeat API

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Heartbeat API is another handy feature when you have to make changes to the post on scheduled timings. It is like an alarm that sends periodic requests to the website's hosting and its servers in the background. Check the Control Heartbeat tab for further activity. Here, you can control the frequency of periodic requests sent by Heartbeat API. Reduce the frequency mainly when you operate large sites for better performance.

Step 10: Addons - WP Rocket Review

WP Rocket offers some exciting features as add-ons, which are described in the list as follows.

  • Google Analytics Addon

The add-on allows hosting of Google Analytics Code on the website's server. It could be beneficial if you want a 100% page speed score on your website. The add-on is also compatible with Google Analytics plugins.

  • Facebook Pixel

Use this add-on if you have installed Facebook Pixel for user tracking. With the add-on, pixels can be easily hosted on the server.

  • Varnish Addon

Varnish Addon is required when your website uses a Varnish cache. Enabling this add-on will clear the Varnish cache whenever the WP Rocket clears its cache.

  • Cloudflare

Enable Cloudflare add-on and select Modify Options button and then enter account credentials to proceed.

  • Sucuri

Another add-on available is Sucuri, and enter its account API to connect further.

Step 11: Manage WP Rocket Cache

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It is super easy to clear and manage your WordPress cache with the WP Rocket plugin. Go to the plugin Settings page and find various dashboard options to clear the WP Rocket cache. As you can see, the cache preloading sequence can also rebuild on demand.

Conclusion

Thus, it's a comprehensive step-by-step guide to the WP Rocket plugin review. We've stated almost every feature and usage process involved in the WP Rocket plugin. However, the only cons of the plugin are high prices, which are substantially justified by high-tech features. That's the only demerit we found!

So, let us know about your thinking of WP Rocket!

Article written by Mike Lai

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